Who are we?
Boux Avenue is the cool, young, London-based lingerie, nightwear and swimwear brand, with 27 stores across the UK and a thriving ecommerce business at www.bouxavenue.com. Founded in April 2011, the brand describes its core aesthetic as a blend of the sweet and the sexy, with its bi-annual collections designed by their in-house team. Pitched at what the brand calls an 'accessible luxury' price tag, Boux Avenue's reputation is founded not only on the femininity of its products, but also on their quality, comfort and fit, backed up with the offer of a free and expert bra fit service in all of its stores.
No matter what your age, size or style, Boux Avenue is an inclusive brand for everybody. Available in sizes 28-40, A-G cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue is your ultimate destination whether you're looking for everyday essentials or something a little sexier.
The role
Working alongside the Head of Performance Marketing, you will be responsible for managing our digital performance marketing channels to grow e-commerce traffic, maximise online acquisition, and increase brand awareness. You will work closely with our Brand Marketing and eCommerce trading teams to deliver end to end campaigns.
You will be the absolute heartbeat of our online data, execution, and channel experimentation. We are looking for an analytical, highly organised operator who can balance meticulous budget hygiene with a relentless curiosity to test and launch new digital growth initiatives.
Main duties & Responsibilities
Responsible for performance of all marketing channels - Paid Social, Paid Search, Display and Affiliates to deliver traffic and sales to planned ROI targets
Day-to-day budget management of large digital marketing spend, owning pacing and monitoring efficiencies
Work closely with our performance marketing agency and build strong partner relationships with Google, Meta and TikTok to ensure clear communication and flawless execution against our online commercial goals
Work closely with the creative and brand marketing to build compelling campaigns that align with our brand values and drive increased website traffic, customer acquisition and retention
Partner with eCommerce trading teams to align marketing spend with weekly online trading plans
Take direct accountability for forecasting accuracy across traffic, spend, and conversion expectations
Own the reporting function, translating complex KPIs into clear commercial stories for stakeholders.
Stay up to date with latest trends in digital marketing and proactively recommend and launch new digital tests, platforms, and online strategies
Solid track record managing paid digital channels and growing e-commerce traffic and sales.
Hands-on approach, happy getting stuck into data loops and ad accounts to drive online growth.
Financially savvy whizz with numbers, spreadsheets, reports, and great attention to detail.
Demonstrated ability to execute structured testing roadmaps across multiple external digital vendors simultaneously.
Highly commercial mindset with a strong focus on driving online sales, profit, and channel efficiency.
Amazing communication and relationship-building abilities to influence our online strategic direction.
Highly motivated, proactive, and positive attitude to drive testing ideas forward.
Super-resilient worker who can keep calm and thrive in a fast-paced online retail environment.
Collaborative team player not afraid to help out to deliver digital results.
Experience in online fashion retail or a keen interest in the digital retail landscape.
Are there any benefits?
Competitive salary
25 days holiday and bank holidays
Fun working environment with regular social events
Eligible to join the enhanced pension scheme after 12 months service
Staff discounts across the brands within Theo Paphitis Retail Group (Ryman, Robert Dyas and London Graphic Centre).